Pup Tug – Handmade Fleece Dog Tug Toy for Small Dogs

Play • Create • Inspire

The Nova Zeal Tug Toy is made for gentle, interactive play and bonding. Whether it’s a short tug session indoors, a calm activity in a hotel room, or a reward game during training, this toy offers safe stimulation and positive connection.

Braided by hand with anti-pill fleece, it is soft on teeth and paws while remaining durable enough for small to medium dog who enjoy playing tug.

Tried & Trusted

“Remi prefers a gentle tug game after walks. Archie insists we play before breakfast. This is our go-to bonding tool.”

– Nova Zeal Founder

Size & Fit

Each Tug Toy is hand braided in the Scottish Highlands and available in two lengths to suit different play styles.

Short approx. 30cm (12")

• Great for toy breeds or calm tug sessions
• Fits easily in your hand or bag

Long approx. 60cm (23.5")

• Adds extra length for mid-sized dogs or multi-dog play

Looking for something chunkier or better suited to a medium or large dog?

Try the Chonk Tug, designed for extra grip and durability.

Tug toys offer a healthy outlet for energy, encourage focus and help build trust between dog and owner when play is positive and well timed.

How to Use

Use for supervised, interactive tug games or as a motivational reward during training. Designed to be shared between you and your dog rather than left for independent play.

Design Roulette

Each Tug Toy is part of our Design Roulette selection.

Rather than selecting a specific design, your tug toy will be chosen at random from our current handmade batch. These tug toys are often created using fleece offcuts from snuffle mat production, helping us to reduce waste while allowing us to explore colour, texture and playful combinations.

Every toy is completely unique and the colours will remain a surprise until it arrives.

If ordering more than one tug toy, we will always try to include a variety of colours where possible.

Learn more about how Design Roulette works.

Product Details

• Braided with anti-pill polar fleece
• Machine washable at 30°C (air dry only)
• Designed for interactive play, not a chew toy
• Handmade in the Scottish Highlands

Safety Notice

Tug toys are intended for supervised, interactive play. Always inspect regularly and remove if damaged. Not suitable for unsupervised chewing or for children.

Looking for a Bundle?

Pair your Tug Toy with a Snuffle Ball or Snuffle Mat to build a balanced enrichment toolkit.