The Nova Zeal Tug Toy is made for gentle, interactive play and bonding. Whether it’s a short tug session indoors, a calm activity in a hotel room, or a reward game during training, this toy offers safe stimulation and positive connection.
Braided by hand with anti-pill fleece, it’s soft on teeth and paws but strong enough for small to medium pullers.
Tried & Trusted
“Remi prefers a gentle tug game after walks. Archie? He insists we play before breakfast. This is our go-to bonding tool.” – Nova Zeal Founder
Sizes & Styles
Each Tug Toy is hand-braided in the Scottish Highlands and available in two thicknesses and two lengths:
Short (approx. 30cm)
• Great for toy breeds or calm tug sessions
• Fits easily in your hand or bag
Long (approx. 60cm)
• Adds extra length for mid-sized dogs or multi-dog play
Looking for something chunkier or suited to a medium/large dog?
Try The Chonk Tug for extra grip and durability.
Tug Toys offer a healthy outlet for energy, encourage focus, and help build trust between dog and owner — especially when play is positive and well-timed.
Colour Themes
Each toy is handmade as part of a “Lucky Dip” colour selection, using offcuts from our snuffle mat production to minimise waste and maximise creativity. You can choose from three colour theme options:
- Blues / Greens
- Pinks / Purples
- Oranges / Yellows / Reds
As each piece is handcrafted from repurposed fleece, the exact colour combinations can’t be guaranteed. Some toys may incorporate two of the colour themes, but your selected preference will be the more dominant. Every toy is designed to be vibrant, joyful, and full of personality.
Product Details
• Braided with anti-pill polar fleece
• Machine washable at 30°C (air dry only)
• Not a chew toy – interactive use only
• Handmade in the Scottish Highlands
Safety Notice
Tug toys are intended for supervised, interactive play. Always check for wear and remove if damaged. Not suitable for unsupervised chewing or children.
Looking for a matching set?
Pair your Tug Toy with a Snuffle Ball or Mat to build your pet’s enrichment toolkit. Explore Enrichment Bundles
