Collection: Enrichment Toys for Dogs & Small Animals

Our enrichment toys are designed to turn everyday feeding into calm, engaging activity for dogs and other small animals, encouraging natural foraging and slower interaction.

Snuffle mats, snuffle balls and scruffle designs provide scent-based enrichment that encourages mental stimulation and helps to reduce boredom. These interactive enrichment toys support confidence and emotional wellbeing through slower, thoughtful play.

Each Nova Zeal design is handcrafted in Scotland using fleece, creating soft, rewarding enrichment that supports calmer feeding routines, confidence building and sensory exploration.

Handmade fleece snuffle ball enrichment toy by Nova Zeal

Why Enrichment Matters

Enrichment supports natural behaviours like sniffing, foraging, and problem solving, helping pets feel calm, focused, and fulfilled. It is perfect for anxious dogs, fast eaters, or rainy days when extra stimulation is needed indoors.

Enrichment Toy FAQs

Which enrichment toy is suitable for my dog?

The best enrichment toy depends on your dog's size, confidence, play style and previous experience.

A snuffle mat is often a good starting point because treats can be placed visibly before gradually being hidden deeper. Snuffle balls add movement and encourage searching from different angles, while scruffle balls provide a more irregular and challenging experience.

Dogs that are prone to pulling or shredding may find a snuffle mat or snuffle ball easier to use appropriately than a scruffle ball.

What are the benefits of enrichment toys?

Enrichment toys encourage pets to use natural behaviours such as sniffing, searching, foraging and interacting. They can add interest to mealtimes, provide a focused activity and offer mental stimulation alongside physical exercise.

Every pet is different, so enrichment should be adapted to their individual abilities, preferences and needs.

How should I introduce a new enrichment toy?

Begin with a small number of treats placed where they are easy to find. Allow your pet to explore at their own pace, then gradually increase the number of treats and hide them more deeply as their confidence grows.

Always supervise use and remove the product once the enrichment session has finished.

Can pets other than dogs use enrichment toys?

Some Nova Zeal enrichment products may also be suitable for cats, rabbits, guinea pigs and other small pets. Pocket snuffle balls and selected snuffle mats can be particularly suitable for smaller animals.

Always choose a appropriately sized product, use suitable food and supervise every session closely.

How often can my pet use an enrichment toy?

Enrichment can be included regularly as part of your pet's routine. Sessions can be short or longer depending on the product, the amount of food used and your pet's interest.

Remember to account for any treats or food used as part of their daily intake.

How should I store enrichment toys?

Remove enrichment products after each session and store them somewhere your pet cannot access independently. Avoid leaving them in a general toy box, as this may encourage chewing, pulling or unsupervised use.