Our Story

Nova Zeal was born from a love of animals, slow crafting, and intentional gifting. What began as a small batch of handmade enrichment toys for our own pups has grown into a lifestyle brand for pets and the people who love them.

Rooted in creativity, mental well-being, and a deep appreciation for the bond we share with our companion animals, Nova Zeal is more than just a shop—it’s a reflection of personal growth, passion, and purpose. Every product is designed with your pet’s happiness in mind, blending thoughtful functionality with beautiful, durable craftsmanship.

With a background in design and the art of handwoven textiles, quality and detail remain at the core of everything we create. From enrichment tools like snuffle mats and balls to tug toys and stylish accessories, our pieces are made to bring joy, calm, and connection into daily life—for pets and their people.

The name Nova Zeal captures this energy:
NOVA – a bright burst of new beginnings, creativity, and inspiration.
ZEAL – the passion and purpose that fuel every handmade piece.

At Nova Zeal, we believe dogs, cats, and all companion animals deserve more than mass-market products. Whether you're a devoted pet parent or a hotelier looking to elevate your guest experience, we're here to help you offer something truly special.

And of course, none of this would exist without Remi and Archie—our two miniature dachshunds and the real muses behind it all. Their cheeky personalities, boundless affection, and quiet resilience continue to inspire everything we do.

Handmade. Small batch. With zeal.

Thanks for being here, and for believing in the magic of pets, creativity, and meaningful connection.

Archie – Head of Observation

Miniature Dachshund | 2 years old

Always watching, always judging (with love). Archie enjoys inspecting every product from above — quite literally. If there’s a chair, table, or window ledge nearby, he’ll find it.


🔵 Fun Fact: Archie prefers high surfaces. He’s basically part mountain goat.

Remi – Chief Snuggler & Assistant Tester

Miniature Dachshund | 3.5 years old

Gentle, curious, and always nearby. Remi specialises in snuffle mat softness testing and quality cuddles. He brings calm energy to the team... unless a rubbish bag enters the room.


🔵 Fun Fact: Remi is convinced rubbish bags are monsters. He’s working on it.

Nicole – Founder & Maker

Human | Handmade in the Highlands

I’m the hands, heart, and slightly dog-hair-covered hoodie behind Nova Zeal. Inspired by my two miniature dachshunds, I started this journey to create enrichment products that are not only calming and practical — but beautiful too.

Every mat, tug toy, and hamper is handcrafted with care, backed by dog-led testing, and rooted in my belief that pets deserve more than mass-produced basics. Nova Zeal is my way of combining slow crafting, thoughtful design, and a serious love for animals.


🔵 Fun Fact: I’m completely obsessed with houseplants. My dogs think they’re jungle explorers.