Elevated experiences for pets & their people

Dogs and small animals naturally use their noses to explore the world. Nova Zeal designs are created to support that instinct through scent-led play that helps reduce boredom, slow fast eaters, and provide gentle mental stimulation at home, during rest days, or when walks are limited.

Dog gripping a colourful fleece tug toy during interactive play.

Tug Toys for Interactive Play

Our handmade tug toys are designed for gentle interactive play and connection....

Tug Toys for Interactive Play

A travel feeding bowl outdoors, supporting calm routines and familiar feeding while travelling

Travel Essentials for Dogs

Designed for calm, practical adventures with your dog, our Travel Essentials collection...

Travel Essentials for Dogs

Handmade fleece snuffle ball enrichment toy by Nova Zeal

Enrichment Toys for Dogs & Small Animals

Our enrichment toys are designed to turn everyday feeding into calm, engaging...

Enrichment Toys for Dogs & Small Animals

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Frequently Asked Questions

Product Basics

What is a Snuffle Mat and how does it work?

A Snuffle Mat is a soft fleece mat designed to encourage your pet’s natural foraging behaviour. Simply scatter dry treats or kibble among the folds, and let your pet sniff them out. It slows down mealtimes, reduces anxiety, and provides mental stimulation.

What is a Snuffle Ball and how is it different from a Snuffle Mat?

A Snuffle Ball is a 3D version of a Snuffle Mat. It’s a soft fleece ball with layers of folds and pockets for hiding dry treats or kibble. Unlike a mat, it moves and rolls, offering more challenge and engagement for dogs who love a puzzle.

What size should I choose?

We recommend:

Mini for toy breeds and small pets

Medium for most small-to-medium dogs

Mega for bigger breeds or high-energy sniffers

If you’re unsure, feel free to contact us for guidance based on your pet’s breed and preferences.

Are your products suitable for pets other than dogs?

Yes! While most of our enrichment toys are designed with dogs in mind, they’re also suitable for cats, rabbits, guinea pigs, and other small pets. We recommend supervision during use.

What materials are used in your toys?

All Nova Zeal enrichment toys are made with anti-pill polar fleece, chosen for its softness, safety, and long-lasting quality. It’s gentle on teeth and paws, machine washable, and perfect for pets who love a good forage or tug.

Are these toys suitable for aggressive chewers?

These toys are designed for interactive play, not solo chewing. We recommend always supervising your pet during use. If your dog is a known chewer or destroys toys quickly, these may not be suitable for unsupervised use.

Craftsmanship & Care

Where are your products made?

Every item is handcrafted in the Scottish Highlands. We take pride in slow crafting and ethical, small-batch production.

How do I clean the products?

Most items are machine washable at 30°C. Please air dry and avoid tumble drying. Full care instructions are included with your order.

Can I request a custom colour or size?

Yes! We offer an array of colour themes, custom palettes, patterns, and larger or connected mats. Contact us here to discuss your request.

Can mats be connected together?

They can! You may need to remove a small section of tied fleece to access the connector points. We're happy to assist with setup, just get in touch.

Wholesale & Shipping

Do you offer wholesale and trade pricing?

Nova Zeal offers wholesale opportunities for shops and boutiques, providing high-quality, handcrafted enrichment products for pets.

We’re also open to working with hotels, event venues, Airbnbs, and other businesses to create bespoke collections tailored to your space, brand, and clientele.

If you’re interested in wholesale or trade pricing, or would like to discuss a bespoke selection, please contact us at novazeal@outlook.com or use our contact form.

How long does shipping take?

Each Nova Zeal item is handcrafted, so most orders are prepared and shipped within 3–5 working days. Custom or made-to-order designs may take a little longer.

UK orders are sent using Royal Mail Tracked and usually arrive within 2-4 working days.

International orders typically arrive within 6-17 working days depending on location.

You’ll receive tracking details as soon as your order is on the way.

Do you ship internationally?

Yes. Nova Zeal enrichment now travels worldwide from the Scottish Highlands using Royal Mail Tracked.

We currently ship to the United States, Canada, Australia and New Zealand.

Customers are responsible for any customs fees, import duties, or taxes charged by their country.

If your location isn't listed, feel free to get in touch and we'll always do our best to help.